Discount system
Discount system — The complexity of regulation, organizational measures, as well as software and hardware allows you to organize the provision of discounts to customers and significantly increase the volume of sales of products or services.
The discount system as a whole — this is an important element of the overall system of marketing and promotion of the enterprise's products.
The main goals of discounts (providing discounts)
- A significant increase in product sales
- Increasing customer reach
- Selling trial products and product samples for the purpose of familiarizing consumers
- Smoothing out seasonal sunlight on products or during periods of low consumer activity.
- Attracting customers to a store, trade market or to buyers-manufacturers who may subsequently become loyal customers.
- Stimulating sales on holidays and weekends days.
If the discount system is built correctly, then, as a rule, all stocks are sold out and the task of reducing stocks to the minimum possible level, the gradual influence of fashion, goods that are not in active demand, and goods with an expiring shelf life (expiration date, sale) is not. All products are sold without defects or with impacts of the remainder (damaged, test).
Modern discount systems are based on two foundations:
- Traditional showcases and tastings or showrooms and test drives.
- Web technologies: websites, registration, recommendations, wish list, recommendations to a friend, repeat sales.
It is important to understand that without well-established management accounting and the importance of operational planning of production data (ERP), the discount system will be ineffective. It is important to clearly see the operational cost of production so that, based on this data, the system plans discounts, promotions and the development of long-term discount products for wholesale and retail customers.
See also
Products
