Food labeling
Food Labeling
The food industry is a group of industrial sectors that produce food products and beverages in finished or semi-finished form. It is focused on the production of food products for the population. Food industry enterprises are engaged in raw materials processing and bringing them to a form in which it is best to organize delivery to the end consumer.
Food labeling as finished products is the tip of the iceberg. In the agro-industrial complex, the food industry is closely linked to agriculture as a supplier of raw materials and to trade. Labeling in food products is a rather complex task, since it is necessary to track the quality of raw materials and auxiliary materials from agricultural enterprises to trade enterprises and the consumer. Ideally, the entire history of the product's creation should be available to the buyer, where and on what field the grain was grown, where the semi-finished products were processed, from what raw materials and semi-finished products the finished product was made.
Labeling for tracking each unit of production in the food industry.
Goal:
- Increasing sales due to greater customer confidence and reducing sales of counterfeit products.
- Detecting counterfeit food products through the involvement of customers and retail outlets.
- Automatic collection of data on counterfeit product sales locations for analysis and decision-making.
- Protection against counterfeiting.
Idea: — due to the use of an individual factory number for each unit of production, as well as the identification of each batch of goods, effectively protect against counterfeit products and increase sales volumes by increasing the level of customer confidence.
Scanning the QR code of the web passport allows you to go to the page and check (register) the product.
- Web passport with dynamic page building by scanning the QR code https://www.vostok.dp.ua/qr/?49042562005201950001
- Original 24 application
- SMS or entering the verification code in the web passport.
Example marking
A good example is an excise stamp for alcoholic beverages. It has a bar code, but without access to the database it is impossible to verify either the compliance of the excise stamp with a specific product, or the fact of the originality of the product. The use of a web portal and the use of a web link to the portal as a QR code + the serial number of the product solves all the problems of protection against counterfeiting, quality monitoring and full accounting.
The level of protection of the sticker with the code can be any, from a regular paper label with a QR code to the level of an excise stamp. The main value is provided by the web portal, it contains details on a specific batch of products, the ability to register a purchase and receive additional information and bonuses.
The label sticker is quite technologically advanced in application to products, and also allows for automatic verification, including output control of machine vision.
The size is selected to ensure the minimum visual control of the number and placement of the QR code
Issue of numbers for marking
It is necessary to manage the work and provide the service from the web portal.
- Generating codes for a batch of goods.
- Uploading your own encoding to the portal.
- Brand registration and connection of your own domain.
- Promotions - connection of various promotion algorithms (draws, cumulative).
- Reports: scanning, locations, registrations, reviews, product rating, complaints, suggestions, code duplication (counterfeit analysis).
- Application and portal for the brand.
- Application for sellers and distributors (traceability, delivery guarantee).
- Electronic product passport - the ability to obtain data from 1C, SAP, ERP (for prefabricated products).
- Accreditation of retail outlets, control of sales and service levels, points.
